Short videos, notifications, endless scrolling: our attention gets captured, then fragmented. Over time, chasing novelty trains the brain for speed and makes deep thinking harder to sustain. Human history is intricately linked to the evolution of our communication tools. We have moved from slow oral transmission to written narratives, and more recently, to digital media,…
Many buying decisions happen before we even feel we’ve decided. Brands use neuroscience to spot what captures attention and turns hesitation into a purchase. Behind the veil of our everyday choices, a sophisticated game unfolds. Brands, armed with advances in neuroscience, have moved beyond merely displaying products or promoting services. They now delve into the…
In depression, treatments often remain partial. Brain stimulation technologies offer a new approach, still under clinical evaluation. Depression is a complex psychiatric disorder that affects a significant portion of the global population. It manifests as a disturbance in mood, profoundly influencing affective and cognitive processes, as well as the capacity to manage everyday tasks. Owing…