How do thoughts, emotions, memory and perception emerge? In this section, we unpack the latest discoveries in brain and neuroscience, offering new perspectives on how the mind works and how we experience the world.
What if the true architects of brain adaptation were not neurons alone? For a long time, we believed that neurons alone were responsible for shaping our thoughts, memories, and adaptive capabilities. This perspective, firmly rooted in classic neuroscience research, led to the significant undervaluation of glial cells, particularly astrocytes. For decades, these cells were merely…
Do goldfish really forget everything after three seconds? Science debunks a persistent myth. In the popular imagination, the goldfish has become the quintessential symbol of forgetfulness, an animal seemingly bound to an eternal present. Common lore holds that it has a mere three-second memory, a notion so widespread that it has evolved into a universal…
Einstein’s brain has fascinated scientists for decades—but does it truly reveal the nature of genius? In April 1955, Albert Einstein passed away at the age of 76, leaving behind a profound legacy that revolutionized our understanding of the universe. His theory of general relativity fundamentally reshaped the laws of physics, and his pioneering ideas continue…
The harder we try to push a thought away, the more it returns. With his famous “white bear,” Daniel Wegner showed that mental control can backfire, turning a simple idea into an obsession. The idea of deliberately erasing a painful memory without leaving a trace often feels like a science fiction fantasy, one that has…
For a long time, frontotemporal degeneration can stay subtle and be mistaken for stress, fatigue, or a “personality change.” Spotting early signs helps people act sooner and tailor support. It is fascinating to consider that, just as a great civilization may crumble not due to an external disaster but because of internal flaws, the human…
Six days were enough for Stanford’s “prison” to spiral into humiliation and psychological distress. The experiment questions personality less than the power of situations. The 2015 film The Stanford Prison Experiment, directed by Kyle Patrick Alvarez, offers a gripping dramatization of one of the most famous and controversial psychological studies in history: the Stanford Prison Experiment….
Sleep doesn’t just store memories, it helps “digest” them. When it’s missing, traumatic images return sharper and the mind stays on edge. Sleep, the nightly journey we undertake without a second thought, is more than just a refuge for a tired body. It functions like a silent architect, building, classifying, and sometimes demolishing our memories….
Six weeks of running in grandfather mice, and the grand-offspring learn better. This unexpected carryover points to epigenetics, possibly involving microRNAs. The influence of physical exercise on our well-being is a widely studied topic in the health sciences. There is compelling evidence that regular activity enhances physical fitness, mental health, and even longevity. However, an…
Short videos, notifications, endless scrolling: our attention gets captured, then fragmented. Over time, chasing novelty trains the brain for speed and makes deep thinking harder to sustain. Human history is intricately linked to the evolution of our communication tools. We have moved from slow oral transmission to written narratives, and more recently, to digital media,…
Many buying decisions happen before we even feel we’ve decided. Brands use neuroscience to spot what captures attention and turns hesitation into a purchase. Behind the veil of our everyday choices, a sophisticated game unfolds. Brands, armed with advances in neuroscience, have moved beyond merely displaying products or promoting services. They now delve into the…